Manager, Consumer Insights and Brand Strategy

📁
Marketing
📅
FRA047 Requisition #
Thanks for your interest in the Manager, Consumer Insights and Brand Strategy position. Unfortunately this position has been closed but you can search our 516 open jobs by clicking here.
  • BA, prefer Marketing, Statistics, Communications or Food Science.  MBA or Masters in Marketing/Marketing Research or Food Science is advantageous but not required if the candidate has extensive applied Marketing Research background.

  • Restaurant or Hospitality/Hotel experience preferred

  • 8-10 years’ experience in marketing research and/or advertising planning or food science testing.  Advantageous to have both supplier and client side experience, and experience of engaging at Senior levels

  • Broad experience with research techniques and approaches (quantitative / qualitative), and willing to always push for latest innovation and thinking (eg. social media insights, digital trends...)

  • Prior history in food research and familiar with syndicated panel or sales data (eg. NPD/Crest, Nielsen, …) is a plus but not mandatory

  • Comfortable with analytics & motivated by mining data, with greater attention to details

  • Proven record in gathering insights from different sources in order to build stories and guide strategy & actions (Connect the dots to come to “So what?”)

  • Demonstrated success in influencing cross functional teams and stakeholders

  • Good communication skills written/oral with the ability to communicate complex things in simple manner

  • Good working knowledge of Microsoft Word, Excel and PowerPoint

 

 

 

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