Sr. Manager, Brand Marketing - Hardee's

FRA05Y Requisition #
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The Manager, Brand Marketing – Hardee’s will possess the following:

Brand marketing experience in the Quick Service Restaurant industry

Along with QSR expertise, a classical FMCG brand marketing background and/or subsequent retail / hospitality / leisure / telecoms experience is highly regarded

A can do attitude and high internal motor

Have some experience in all facets of modern marketing / brand management (both traditionally and, importantly, digitally and mobile) with an emphasis on through-the-line communication, including sales forecasting, advertising, sales promotion, product development, pricing, market research, brand reputation and CSR

Built, budgeted and executed both long-term strategic and short-term operational marketing plans that have resulted in above average business growth and performance

Ability to work closely with and lead functional peers 

Previous experience within a multinational highly regarded

A strong work ethic

Undergraduate Degree with Marketing / Advertising / Communication emphasis


In addition to exhibiting future stretch, you will possess the following abilities:

1. Strategic Marketing and Brand Management Skills:

A creative, conceptual thinker who has a record of building marketing competency and driving marketing breakthrough

2. Business / Commercial Acumen

A clear commercial orientation and ability to think and act like a general manager

A strong grasp of key business and industry drivers and a track record of capitalizing on identified consumer trends and insights to develop creative / breakthrough business- building strategies, products and programs

Strong intuition, ability to “connect the dots” and deal with ambiguity while possessing clear

financial savvy and using fact-based arguments to support proposals / recommendations

Ability to prioritize issues and opportunities and allocate resources accordingly

Ability to provide clear direction and business solutions to maximize individual and team performance

Ability to engage, motivate and inspire others and create a climate where people want to do their very best

Strong presence and able to lead by example

Be respected owing to the value you add, versus the organization you control

3. Building Relationships and Using Interface

In addition to being a collaborative team player, able to build and sustain relationships across all functions and through all levels in an organization to ensure seamless integration and flawless execution of marketing and business plans

Strong cultural sensitivity and a track record of building relationships

Able to champion ideas and influence and motivate key stakeholders by infecting them with a shared sense of purpose and passion

A good listener who can connect easily with others 

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